Craig Franzi is our President and fearless leader. Only the owners have been with General Equipment Rental longer than Craig has. After more than 20 years of service, Craig has unbelievable depth of knowledge of the equipment rental and sales business, including the ins and outs of every tool in the building or machine on our lot. A native of St. Louis, Missouri, Craig has called WNC home since 1998. When Craig is not working, he likes watching movies with his kids, playing games with family and friends, or mowing perfectly straight lines in his yard.